Why Women ARE Greener than Men!

Many studies have shown that women are more eco-friendly than men. But what makes this so and why are women greener? In a blog Giulia Simolo states that a new study published by France’s National Institute of Statistics and Economics shows that women are greener than men. The study found that men emit an average of 39.3 kilograms of carbon per day, where as women emit only 32.3 kilograms of carbon.

One of the reasons for this as cited by the research is that men use transport less efficiently.

That same French study found that men are likely to consume food that contributes to carbon emissions. If you think about it, women are usually the gender to pick at salads while our male counterparts feast on burgers, and this can explain our eco-friendliness. As so many of us are regularly watching our diets, we could be eating greener for health reasons. This winds up also benefiting the planet because we’re lowering our carbon emissions.

As women we’re naturally more prone to guilt and that guilt gene seems to crop up again when it comes to eco-friendliness. In another recent study by Tiller it was revealed that more women than men are likely to make eco New Year’s resolutions and 41% of them will experience guilt if they don’t follow through, while only 27% of men will feel bad!

What does it all mean? Overall there is greater awareness of the need to preserve our planet – perhaps the natural instincts of the female of the species leads them to be “greener”. However, for all of us we have to remain diligent and focused towards the positive outcome for humanity. By joining together and bonding with other women, such friendships can become a foundation for joint causes and environmental activism.

What are you doing to create eco-friendly awareness in your business?