Transform your marketing!

Transform your marketing!

Transform your marketing!
You may be asking why? Well firstly: Consumer Behaviour has changed:

The Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions of people
78% of Internet users conduct product research online.
US Internet users spend 3 times longer on blogs and social media than on email (certainly the rest of the world will follow this trend soon)
57% of businesses globally have acquired a customer through their company blog.
Internet marketing costs 62% less per lead than traditional marketing.

Secondly, How we Market our products:

When last did you read or watch an advertisement? So many advertisements are a hard sale. Nobody likes to be ‘sold to’. To truly transform, we need to stop interrupting what people are interested in and be what people are interested in.

Current Approach Future Approach
“Get in their face” “Get Found”
when they are not looking when they are looking

The Proposed Transformation Plan: GOOGLE should be your new business card!

• Present information people want – Start creating/publishing content that is helpful and valuable to your customers: How-to’s, tips, FAQ’s, e-books, videos, pictures, blogs.
• Be Generous with your know-how – the more we give the more we get – this builds trust, credibility and goodwill.
• Choose the right keywords – this will ensure you will be found in a search without paying for expensive adverts
• Give great directions – Create relevant landing pages, clear calls to action and compelling offers.
• Invest wisely – with both money and time “If it don’t make $$$, it don’t make sense”.

What plans do you have to transform your marketing?