“Top of Mind”

“Top of Mind”

An excellent brand creates a memory. And memories create “top of mind” experiences for buyers.

Our individual “brand” is our opportunity. So what is our brand? It is our value system. We don’t live in a perfect world and by nature no-one is perfect, so wisdom has to be our “brand custodian”. When we make a mistake that might harm our brand we should be aware of what we need to do to redress the negative impact immediately.

So, how do we re-establish our brand? Well start with a blank piece of paper and write down all the values that are most important to you. Interrogate them and internalise them to remind the world what we want them to value in us. In this way, we have consciously reminded ourselves of what we stand for and others will be able to view our brands through the way we live our lives – in our social and business worlds – and they will put meaning to who we are and the values we uphold.

This is your “brand”. Does it make a difference? You bet it does! If you are seen as a loser there is usually a reason for this and the more you try to blame others, the more the reason to look inwards. Regular evaluation of your brand is essential. When we become our own rigorous brand custodian we will always succeed, achieve and overcome all the curve balls that life throws at us. Our personal “brand” is “our business”– regular evaluation of yours will make others keep you “top of mind”!

How do you keep your brand “top of mind”?