Technology dictates

Cheap and easy DNA scanning for personalised medication? Robotic artificial organs? Nanotechnology and space tourism? The list of headline grabbers is long. But the biggest technological advance over the next decade cannot be bought and you won’t find it on a shop shelf – it is a revolution in how people process information and it has the potential to change everything.

How we process information influences who we trust, where we go for information, how we access it, where we store it and how we use it. If this changes, it will affect purchasing behaviours and therefore how things are branded, marketed and sold. It will change communications and how people work as individuals, group together, manage and lead.

People want to be able to contribute, collaborate and connect. They have an innate desire to be involved, to interact and to engage – not just to be given information in a one-way communication. This is one of the reasons social media such as Facebook, Twitter and LinkedIn, has taken off.

The concepts of social search, augmented reality and converged cloud connecting will provide new and exciting ways to access information, make decisions and collaborate to build businesses of value.

Are you up to date with technology and ready for the decade ahead with all its unbelievable technological advances?