Marketing Trend Tips For Small Businesses
Effective marketing requires a consistent awareness of upcoming trends and emerging channels. Even if you feel confident in your business’s current techniques and strategies, you should keep an eye on what’s coming next so you can stay competitive and ahead of the rest.
Blog With Expertise
Blogging is a great way to utilise search engine optimisation practices and get your small business noticed. Unfortunately, many businesses focus on frequency and forget the importance of quality. By optimising your website for search engines with quality blog posts, your business will appear at the top of search results for topics related to your service offering. This will lead to more visitors to your website, increase your leads, and help your organisation grow.
Everyone has already witnessed the impact of mobile technology on marketing strategies. The last few years have been focused on mobile browsing and utilising social media platforms that are only available on mobile devices. Consider marketing options like text message marketing. There are a number of SMS marketing services online that provide software that will allow you to create lists, draft messages and send them to your customers.
Personalised Social Media Marketing
Personalised marketing techniques can be as simple as using your customer’s name in the bulk email messages you send out, or as complex as targeting individuals that work at a specific company you’d like to sell your services to with Facebook or LinkedIn ads. Social media sites like Facebook have improved their advertising platforms to let you be very specific to the audiences ads are shown to. With this information, you can create specific ads that target groups that can provide a strong ROI for your effort.
Live-streaming has taken the social media world by storm. Live feeds and videos have become the new normal for communicating your message. Facebook reported last year that 100 million hours per day of video are watched on their site. Engage your audience with live-streaming at events or conferences that highlight you and your product offering. It’s a quick and effective way to connect with customers and build your brand. Make sure you stand out with powerful graphic content.
Don’t underestimate the effectiveness of email marketing. Your email marketing strategy should be focused on helpful content including industry news, guides and links to your expert blog content. Make your email content engaging, informative and interesting by containing insights that you personally would like to know and receive about your product offering. If you wouldn’t want to read the email you’re sending to your customers, don’t send it.
Marketing is constantly evolving – marketing strategies need to be detail-oriented and mobile-focused. Consumers are not paying attention to fluffy content or staying engaged through traditional avenues alone.
Are your marketing strategies keeping in line with current consumer trends?
Adapted from an article by Dan Hinckley, Forbes Magazine
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