Marketing in 2017 – Mobile is Key
What is 2017 going to mean in terms of marketing? Here are some marketing growth strategies to help your small business succeed in 2017.
Mobile-friendly is the name of the game
Over the past couple years, mobile has overtaken desktop in usage and search. The following are all mobile technologies that a small business should begin implementing into their content-based strategies.
Mobile Apps: Get a mobile app. Small businesses have been slow to build apps for their brands because of the high price point of mobile development. However, there are now a lot of inexpensive, yet effective, options that can allow your company to propel itself into the mobile-centric world of 2017.
Mobile Payment Services: Consumers are increasingly adopting mobile pay services like Apple Pay and Google Wallet. They want to be able to pay with a simple tap on their mobile device, whether they are in your store or shopping online. From a marketing standpoint, you not only want to offer this service (or risk missing out on possible revenue), but also advertise that it is a viable payment option.
Mobile Only Apps: Many of the top downloaded apps are what are known as mobile only apps, meaning they aren’t available on desktop computers like Facebook and Twitter. Apps like Periscope, Instagram, Snapchat and others are rapidly growing in popularity. They present an exciting and new channels for small and large businesses alike to market themselves on. 2017 will undoubtedly offer more of these mobile-only apps, so keep an eye out.
The people that make the false claim that email marketing isn’t effective are the ones that aren’t using it correctly. This tactic is all about providing audiences with relevant, valuable and helpful information (think DIY guides, links to blog content, industry news, etc.). It is not designed for jamming sales pitches down consumers’ throats.
When you consider that approximately 60 percent of consumers prefer to watch content, instead of reading it, then the power of video marketing becomes immediately apparent. Video content will continue to build momentum and audiences will be looking for it more in 2017.
2017 is poised to be the year that brands invest in bringing their digital writing to the next level, which may mean hiring an “industry expert” to create higher calibre blogs.
Better Social Media Practices
This trend is in the same realm as blogging in that it is something that almost everyone is doing, but very few are doing well. Social media platforms are a significant contributor to big data because there are a lot of engagements on these services. Customers are practically handing you a road map to running your business more efficiently and providing a better customer experience. Thus, you should be actively listening and collecting social media based data.
Is your business ready for mobile marketing in 2017?
Adapted from an article by Andrew Gazdecki, smallbiztrends.com