Faster and faster…

Faster and faster…

“In the amount of time it takes you to read this page, roughly 382 Android phones will be activated; more than 250,000 words will be written on Blogger; and 48 hours of video will be uploaded to YouTube.” Google Think Quarterly

The world has shrunk. The free flow of information across the web has radically redefined the world we now live in. Cultures, languages, values and generations are continually colliding to present us with “terra incognita” – unknown territory.

Within this new world, traditional communication has to adapt fast. It must adapt to a world that is now multi-lingual, multi-cultural, multi-generational and multi-dimensional. The only constant is change, and rapid change at that. As Moore’s Law prophesied, this change is happening at an exponential rate.

Our new world communication styles must become easily accessible to different cultures, languages and generations, whilst still maintaining the integrity of the messages we speak. We are being consumed by a wave of technology that both hinders and helps the communication process.

Robinson and Harvey observed that the “acceleration of globalization has created a chaotic state of change as businesses struggle to adapt new paradigms of leadership, in which established tried and tested approaches may no longer be effective.”

At the same time, consumer expectations are rising as we learn to take speed for granted. Today’s email is tomorrow’s snail mail. In our hyper-real-time world, nanoseconds matter. This is forcing us all to question old assumptions. How will we respond to consumer expectations as the demand for instant access to everything intensifies? How should we communicate effectively – globally?

How will we keep pace in a world that moves at web speed?