Blogging for Small Businesses
Blogging can be important for small businesses who want to communicate with their customer base and boost their SEO (Search Engine Optimisation) rankings.
A blog is a collection of articles which are categorically targeted to a particular niche or industry. Blog content is updated regularly and for small businesses it stands as a communication tool between you and your customers and potential customers, providing them with highly valuable content, keeping them up-to-date with useful information such as the latest industry news and/or special offers that you are providing. Through posting simple things such as helpful tips, special discounts or the latest industry news you can effectively maintain your customer relationships and give people a reason to visit to your website.
More recently blogging and content marketing has been widely used to enhance SEO strategy. Writing articles around the keywords that you are targeting will help to improve rankings in search engines. Furthermore, if you write unique and valuable articles, other websites will link to your content and as a result; this will increase your website’s back-links.
In addition to blogging on your own website you can also become a guest blogger on websites who are talking to your target market. Offering articles helps the other blog website serve valuable content and it helps you to position yourself as an expert. These articles can also link back to your website which can generate traffic and is good for SEO purposes.
To get the most out of a blog, you need to make regular posts. This requires dedication and time. Having said that, if you plan ahead it can be fairly easy to provide fresh content several times a week. Once you’re in a good routine of posting articles, you can expect to gain an understanding of what content works the best for your business. You can also expect to build a great audience of followers who comment on your articles and join in on the discussion. This sense of a community is great for building and engaging a social media audience and can also be great for SEO.
Do you have a Blogging strategy for your company?
Adapted from an article by Bianca Rothschild, Huffington Post