Being Ready to Change the World!
Entrepreneurs are routinely the driving force behind change in our economy. It is the entrepreneur’s ability to spot an opportunity and offer a unique solution that has prompted some of the biggest innovations of our time.
Some industries are quick to evolve; others may be slow to adapt to change, either because they are steeped in tradition, or they’re apprehensive of new technologies, and this can prove challenging for entrepreneurs who are trying to offer something different.
Consider these tips on how to bring innovation to an industry that may not initially be open to it.
- Partner with influencers in the industry
Often, entrepreneurs fail because of the exceedingly high costs to acquire customers. A better path is to partner with those who already have traction and brand recognition in the industry, as they can bring to the table credibility and networks that can otherwise take years to establish.
- Keep things simple
Two elements may be involved in the drive for simplicity: a sleek design with an intuitive user interface or creating a product that works well with other existing systems and tech solutions, such as email and Excel. That’s much easier than asking people to build a new system entirely.
- Customer Service counts
When a new product or service is introduced, transition may not be seamless, which is where customer service really counts. Customers shouldn’t have to become frustrated about a simple question that could take just minutes to address so make sure they can reach a real person via phone or email.
Don’t give customers any reason to think that the change was more trouble than it was worth.
Ultimately, bringing lasting change to a traditional industry takes time, but it will be worthwhile if the innovation brings efficiency to an entire way of doing work across thousands of businesses.
Are your geared for business change opportunities?
Adapted from an article by Justin Nolan, entrepreneur.com